Photos by ASG Imaging

The Beauty Expo is an annual networking event for the local fashion, beauty and tech communities featuring a trunk show by local retailers, fashion app developer demos & beauty product vendors, a hair and make-up styling showcase and a fashion installation from a selected local designer. Four teams competed in the styling showcase for the most creative make-up and hairstyles.

This year’s event also featured the first ever fashion bloggers mini runway showcase in San Francisco. THANK YOU to our judges Joyce Hu, Dario Smith & Gwen Wright, fashion designer: Jennifer Ly and our host Charleston Pierce. THANK YOU to all our sponsors: Wella, Fizz Marketing, Stylet.ag, Ask A Salon, Intern Sushi, Shopience, Digital Style Digest, SF Indie Fashion, EvolvH & Pigment Cosmetics and most of  all THANKS to all the blogger/models: Lona Duncan and Alison Messinger, models, styling teams, photographers and our awesome SFFAMA family. Congratulations to the winning team:  Avital Elgaziel and Jerushalem Weaver of Avital Beauty Lounge. Presented by: San Francisco Fashion And Merchants Alliance, Inc., FASHION+TECHSF & Pigment Cosmetics

Photos by ASG Imaging

Photos by ASG Imaging

(Source: facebook.com)

(Source: facebook.com)

(Source: facebook.com)

Photos by Ask A Salon.

(Source: facebook.com)