THE BEAUTY EXPO 2012

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Mon, 28 May 2012 06:37:00 -0400

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Photos by Ask A Salon.

Mon, 28 May 2012 05:55:10 -0400

Photos by Ask A Salon.

Press Release: THE BEAUTY EXPO 2012

Thu, 24 May 2012 03:12:00 -0400

[ Photo by: Shaun Tiangsing ]

FOR IMMEDIATE RELEASE

SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE INC., FASHION+TECHSF and PIGMENT COSMETICS present THE 3^rd ANNUAL BEAUTY EXPO.

Date: Saturday May 26^th, 2012
Time: 6PM Doors Open
Location: Pigment Cosmetics, One Market Street, San Francisco
Dress Code: DRESS TO IMPRESS
Contact: Owen Geronimo / contact@sffamainc.org

[May 19, 2012 – SAN FRANCISCO] San Francisco Fashion And Merchants Alliance, Inc. is pleased to announce THE 3^rd ANNUAL BEAUTY EXPO to be held at Pigment Cosmetics, One Market Street, San Francisco, on Saturday, May 26^th, 2012, with doors opening at 6PM. TICKETS $10 Door and Online at www.thebeautyexpo052612.eventbrite.com.

THE BEAUTY EXPO is the annual networking event for industry professionals and the local fashion, beauty and tech communities featuring fashion app developers, beauty product vendors, a trunk show by local retailers, and a hair and make-up Styling Showcase. Five teams selected from prominent salons and beauty institutes will compete in the Styling Showcase for the most creative make-up and hairstyles. Styling Showcase Judges include Celebrity StylistAntonio Venegas, former model Joyce Hu of The Bookr, Stylist Dario Smith of Bellwether Project and Gwen Wright of The Wright Consultants. Charleston Pierce will host this year’s event. AT&T 4G LTE will be providing high speed connection for our guests.

This year’s BEAUTY EXPO will also present, for the first time ever in San Francisco, the FASHION BLOGGERS CONNECT Runway Showcase featuring local SF fashion bloggers as models and up-and-coming local fashion designerJennifer Ly. Fashion Blogger Models include Alison Messinger of Eclectic à la Mode and Lona Duncan of Lux Resale.

SPONSORS: [TECH DEMOS AND PRODUCTS] Styletag; Fizz Marketing;Punchtab; Shopience; HipSwap; Intern Sushi [BEAUTY AND SERVICE PRODUCTS] Wella; AskASalon.com; The Brush Guard; Pigment Cosmetics;Rodan+Fields; Seacret SF [FASHION AND JEWELRY] WorkPlayDate; Bachman’s Sparrow; Chloe+Isabel; Luxresale [MEDIA] Bleed Magazine; Blowup Photobooth; Digital Style Digest; SF Indie Fashion.

SFFAMA [San Francisco Fashion and Merchants Alliance, Inc.] www.sffamainc.org is a California non-profit corporation supporting fashion, design and technology entrepreneurs and communities and is the largest fashion industry organization in Northern California. SFFAMA provides business, technology and fashion industry education and resources while serving as a business and social development network for our 5000 members and industry partners.

For media relations, publicity, product promotions, sponsorship opportunities, and booking info, please email Owen Geronimo at contact@sffamainc.org

The Beauty Expo 2012

Thu, 12 Apr 2012 00:00:00 -0400

The Beauty Expo is an annual networking event for the local fashion and tech communities featuring a trunk show by local retailers, fashion app developers & beauty product vendors, a hair and make-up styling showcase and a fashion installation by local fashion designers. Seven teams will compete in the styling showcase for the most creative make-up and hairstyles. This year’s event will also feature the first ever fashion bloggers runway showcase in San Francisco. Presented by: San Francisco Fashion And Merchants Alliance, Inc. & Pigment Cosmetics.

WHAT: THE BEAUTY EXPO 2012 & Fashion Bloggers Connect Showcase
WHEN: MAY 26, 2012. SAT 6PM
WHERE: Pigment Cosmetics, One Market #140 SF
RSVP: $10 Door/Online and Door
PURCHASE TICKETS @ http://thebeautyexpo052612.eventbrite.com/
Dress Code: Dress To Impress.

COMPETING TEAMS:

Team No # 1: Avital Elgaziel / Jerushalem Weaver (Avital Beauty Lounge) C
Team No # 3: Viet Thi Tha / Geneive Jaramilla (Step Heavy) C
Team No # 4: Cynthea Amnatkeo (C) / Desiree Cerda - (Freelance)
Team No # 5: Ericka Gosha (Makeup Envy) / Regina Dixon (Hair By Gina) C
Team No # 6: Nikol Elaine (Freelance) / Bobby T (Freelenace) C

For media relations, publicity, product promotions, sponsorship opportunities, and booking info, please contact Owen Geronimo -at- http://about.me/owengeronimo or send an email to: contact@sffamainc.org

Featured Designer: JENNIFER LY

Mon, 09 Apr 2012 00:00:00 -0400

JENNIFER LY is a local San Francisco women’s ready to wear designer. She is a graduate of the Fashion Institute of Design and Merchandising. This is Jennifer’s first women’s ready to wear collection. She designs with a strong feminine point of view using clean lines with a variety of textures. Her goal is to create clothes for women that have an effortlessly chic, modern, and sexy point of view. Visit: http://jenniferlydesign.tumblr.com/

Fashion Bloggers Connect Runway Showcase (Bloggers As Runway Models)

Sun, 08 Apr 2012 00:00:00 -0400

ALISON MESSINGER @ Eclectic à la Mode

Coming from a heritage of artful creatives and businessmen, fashion and the entrepreneurial spirit have always been in Alison’s genes. Her background pulls from studies in the Fine Arts, dwelling in Paris and the California wine country, writing both as the lead singer of an indie rock band and for her graduate studies in Fashion Journalism from The Academy of Art University in San Francisco, and work in gallery operations and interior design. Combining these interests came in the form of her creation of the blog Eclectic à la Mode, which she calls a “haven to bring these elements together… as a sourcebook in the style of tasteful variety for the visually, philosophically, and auditorily inspired.” Follow her blog at Eclectic à la Mode on Facebook and on Twitter.

LONA DUNCAN @ Luxresale

Lona Duncan. Citizen of the world, fashionpreneur, curious about everything, world explorer, always challenging the status quo, hustler, skier, uni addict. I live, breathe, wear, buy, sell fashion. Fashion has been the single most central point in my life since the age of 5. I’ve had a love hate relationship working as a model in the industry for the last 15 years. Currently I am the founder & CEO of Luxresale.com a concierge service that helps women sell their luxury fashion.

2012 Sponsors

Sat, 07 Apr 2012 00:00:00 -0400

WELLA. PASSIONATELY PROFESSIONAL. We unite people who are passionate about hair, in the quest for moments of hair triumph. For us, it’s all about hair. From the beginning it was always like that. Everything inspired by our love of hairdressing to innovate, inspire and enable what we call moments of hair triumph - every day. Professional hair is our reason to be, the stylist our creator, and the consumer our muse.With the stylist we make beauty dreams come true on the stage of life. Igniting the expertise with the spark of passion, succeeding - together. With you, Wella is moving to the next level. Carrying our passion for hair to even greater heights. Sharing our creativity and expertise to bring out the best in all of us. Discover inspirational looks created by passionate professionals at Trend Vision.

STYLETAG. Chic styles & luxury brands at exclusive styletag prices - handpicked for you. Be a part of the select few to get style tips & interact with the people who make fashion what it is. THE HOUSE OF ffolio PRESENTS STYLETAG.COM. ffolio has been synonymous with some of the finest couturiers and craftsmen from the sub-continent. Founded two decades ago, in 1991, by Yashodhara and Sanjay Shroff, ffolio was the first ever multi designer luxury store in Southern India. It has been the launch pad for several of India’s leading fashion personalities – JJ Valaya, Jason Cherian, Anamika Khanna, Priyadarshini Rao and Ashish Soni to name a few. The store is driven by the latest trends, suited to the refined and sophisticated tastes of its discerning customers.

FIZZ is a word of mouth marketing agency based in Atlanta, Georgia. Our goal at Fizz is to help you build your brand. Our focus is simple to identify the customers and potential customers most likely to talk about your brand (we call these people influencers) and then use creative tactics to encourage communication. We call this “Influencer Marketing” and it is the most effective technique available to you for growing your brand. Influencer Marketing includes tactics such as evangelist, viral, grassroots and seeding, to name a few. Although these may seem like buzzwords, each is a distinct tactic that has its proper time and place. They are often used together to create great stories about your brand that people will want to share with one another over an extended period of time.

PUNCHTAB. Founded in January 2011, PunchTab is the world’s first instant loyalty and rewards platform allowing bloggers, brands, and businesses to create free social and mobile-enabled loyalty programs in minutes. Through the PunchTab platform, consumers earn points for engaging on websites, in stores, and social sharing sites like Facebook and Twitter, redeemable for discounts and prizes from a customized catalog. Over 9,000 publishers are using PunchTab’s tightly-integrated rewards program to engage and incentivize over 22 million consumers every month, with no development or marketing costs. Web and mobile app developers can now utilize the PunchTab Developer Tools for a tightly integrated solution. Based in Silicon Valley and led by founders Ranjith Kumaran, co-founder of YouSendIt and Mehdi Ait Oufkir, an early YouSendIt employee and founder of JellyDo.com, a location-based reminder service for Foursquare users, PunchTab is funded by Mohr Davidow Ventures, The Social+Capital Partnership, Crunch Fund, Venky Harinarayan and Anand Rajaraman. For more information visit www.punchtab.com

The Brush Guard is a stretchable, breathable tube which protects your makeup brushes: While drying—bristles dry in perfect shape, in use—handle stays clean and grips better, in storage—no snags or squashing, on the move—perfect packing.

SHOPIENCE is a social catalog of fashion and trends. It is best place to discover the new, happening fashion. You can either browse finds from community or share your finds from local or online stores. Other fashionistas rate, share and comment on the finds bringing the best of the trends, fashion, products (like shoes, dresses) to everyone. Discover the best trends that are affordable, and accessible.

INTERN SUSHI gives interns and companies a multimedia platform to tell their stories. Through one minute videos and digital profiles, interns and employers alike are put into the spotlight. Literally. After all, human history is a series of stories well told and the key to unlocking one’s career potential is the ability to create, shape and communicate his or her story. Intern Sushi leverages technology and the social dynamics of the web to connect the brightest and most talented interns with the best companies. Intern Sushi aims to maximize human potential. Intern Sushi was designed to reinvent and reconstruct the internship application and hiring process. Intern Sushi is a new way for interns to land internships and companies to hire interns.

ASKASALON.COM. Licensed cosmetology professionals, small business owners, independant contractors and distributors competing with huge conglomerates in the beauty industry. Those are our members. Real and true networking, devoid of politics, with the true intent of helping ourselves and those in the industry is the ultimate goal to grow each of our members to their fullest potential. Helping them gain clients, control over the numbers, branding and marketing, and teaching business acumen while showing the latest trends, the how-to’s and tutorial-ing the hell out of the place.

PIGMENT COSMETICS is fashioned by professional make up artists and stylist who work at the pinnacle of the hair and make up industry. Our background working in educational institutions and salons is extensive. Pigment Cosmetics is endorsed by fashion designers who see what it can do on their runway and photographers who see how it looks behind the lens and in print. Pigment Cosmetics is endorsed by top make up artists who will not settle for anything less than the best.

2012 Retailers

Fri, 06 Apr 2012 00:00:00 -0400

BACHMAN’S SPARROW. Our creations began with a personal desire for affordable yet unique, stylish pieces, and the need for natural beauty products that actually worked against my constantly dry skin. This ambition manifested itself into a drive to provide everyone with the ability to own lovely handcrafted and healthy items, easily. In May 2010 we opened Bachman’s Sparrow with the goal of blending the beauty of nature with the benefits of modernity, all for a deliciously affordable price.

CHLOE + ISABEL. Founded in 2011, Chloe + Isabel is a dynamic and socially innovative jewelry brand designed to connect women through a modern-day social-shopping experience. A destination for fashion-loving, creative and confident women, Chloe + Isabel believes that today’s women deserve jewelry as exceptional as they are. In addition to providing customers with one-stop-shop for gorgeous jewelry, Chloe + Isabel is positioned to become the driving force behind developing highly motivated women of “Generation Net” into the world’s next great entrepreneurs. C+I Merchandisers receive a personalized online dashboard to create their own boutique shopping experience and earn commission on all of their sales. Be creative, be confident, be you!

RODAN+FIELDS. Rodan+Fields Dermatologists is the new company founded by Dr. Katie Rodan and Dr. Kathy Fields, the creators of Proactiv® Solution. What they did for acne, they’re now doing for sun damage and aging skin by bringing dermatology to the masses. Our results-oriented clinical skincare was formerly the top-selling brand in department stores including Nordstrom, Saks, Neiman Marcus, and Bergdorf Goodman. This is the first clinical skin care brand to successfully launch into the direct sales social selling model. 2012 is a banner year as we have our first million-dollar earner at the age of 30, with may more on the horizon. If you’d like to earn a free iPad2, Lexus, Louis Vuitton luggage or trip to the Four Seasons in Florence, Italy, we should talk! I’m currently interviewing for leadership positions on my executive leadership team during our national expansion as we set the footprint to launch globally. If you are dynamic, driven, highly motivated and believe you could add value to one of the fastest growing teams in the company, please e-mail a resume to stephanie@skinpreneurs.com

SEACRETSF. The Dead Sea’s minerals have been used for centuries to achieve the look of younger, more beautiful skin and our founders wanted to bring these rejuvenating powers to American consumers. After acquiring product-rights in 2005, we began selling our Dead Sea products throughout the United States and discovered that customers could not get enough of these extraordinary ingredients.

WORKPLAYDATE. I started WorkPlayDate because I was tired of seeing boring jewelry on beautiful people. All of the jewelry in WorkPlayDate are hand made and completely original. I design and create each piece not knowing what it will become until it is finished. I take raw material, vintage items, new jewelry and old jewelry and take it apart and create new pieces. I also create pieces entirely from scratch using a variety of quality materials. I take pride in all of my jewelry being unique and eye-catching.

Media Sponsors

Thu, 05 Apr 2012 04:48:00 -0400

Digital Style Digest is an online destination for anyone excited about the intersection of fashion and technology. Join us on daily adventures into the switched-on style realm for coverage of news, happenings, products, startups, people and trends drawn from the growing space where fashion, style and technology overlap.

SF Indie Fashion is a web site and online resource dedicated to independent designers in the Bay Area and beyond. We love the stores that sell ‘em, the shows that feature ‘em and the people that buy ‘em. We strongly believe in the importance of conscious consumerism and supporting San Francisco’s independent fashion scene, locally-owned boutiques and businesses, female entrepreneurs and creative endeavors of all kinds.

Now that you know what we’re all about, let’s talk about what we’re not about. We aren’t here to tell you what to wear, how to wear it, who’s in or who’s out. We aren’t style mavens, nor are we always the best dressed bitches in the room. And while we love spreading the word about the indie movement, we aren’t indie snobs. We try to buy local whenever possible, but you’ll find mainstream labels in our closets and bad reality television in our DVRs. The bottom line? We cover what we know, what we like and what we’re currently obsessed with.

BLOW-UP Photo Booth

Support Jobs for Makeup Artists

Wed, 04 Apr 2012 00:00:00 -0400

Support Public Protection | OPTIONAL CERTIFICATION FOR MAKEUP ARTISTS UNDER AB 1754 (Mendoza) aims to open job opportunities for artists who are properly trained, credentialed & choose to get certified, while at the same time providing proper protection for public health and safety in a manner that is least intrusive to current artists and practitioners. CONTINUE READING…

To change unfair Ca.law that prohibits makeup artists who are not Cosm. or Esth. from working in commercial paid jobs such as salons, spas, wedding, photoshoots, adv. campaigns..etc.More information about this law:http://www.leginfo.ca.gov/cgi

Watch Videos

Sun, 01 Apr 2012 00:00:00 -0400

THE BEAUTY EXPO

Tue, 03 May 2011 00:00:00 -0400

FOR IMMEDIATE RELEASE

SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE, INC. Presents

THE 2ND ANNUAL BEAUTY EXPO

Date: May 28th, 2011, Saturday
Time: 5:30PM Door Opens / 6:00-8:00PM Workshops / 8:00PM Styling Competition
Location: Pigment Cosmetics, One Market Street, San Francisco
Contact: Owen Geronimo (415) 935-3487 / contact@sffamainc.org

(May 05, 2011 - SAN FRANCISCO) San Francisco Fashion And Merchants Alliance Inc. is pleased to announce The Second Annual “Beauty Expo”, to be held at Pigment Cosmetics at One Market Street on Saturday, May 28, 2011, with doors opening at 5:30 p.m. Tickets are available online for $10 and $12 at the door. The dress code calls for fashionably chic.

The Beauty Expo is divided into three segments. The event begins with Fashion Bloggers Connect featuring local fashion bloggers Nicole Lindgren of Style Bust, Nicki Frye of Nickie Noel, Molly Covert of Rabbit Foot Fern and Alison Messinger of Eclectic à la Mode to discuss the importance of social media and fashion blogging as a media tool. Charleston Pierce will hold a model boot camp to provide tips on successful runway modeling.

Seven teams will compete in the styling competition for the most creative make-up and hairstyles. Judges include Greg Griffin of Barber Lounge, Brad Carrick of Solz Shoes, Mario Benton and Amy Soderlind of Refuses To Label. There will be a fashion installation,featuring designers from Pink Weave and RockChiq with Kate Knuvelder’s jewelry collection, before the winner of the styling competition is announced.

This year’s soiree is a fund raising event for the upcoming San Francisco Fashion Week ™ and a networking event for luxury, beauty and fashion industry professionals.

For further inquiries, please contact SFFAMA’s Founder Owen Geronimo at contact@sffamainc.org. Tickets available at http://thebeautyexpo2011.eventbrite.com/ or visit http://thebeautyexpo.com/ for event details.

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THE BEAUTY EXPO 2011: Styling Competition + Model Bootcamp + Fashion Bloggers Connect

Wed, 13 Apr 2011 17:41:00 -0400

THE BEAUTY EXPO 2011 @ http://thebeautyexpo.com/

San Francisco Fashion And Merchants Alliance, Inc. & Pigment Cosmetics Present:

THE BEAUTY EXPO 2011: Top Stylist Competition
Theme: Art of Avant-Garde Make-Up & Hairstyles

Model Bootcamp with CHARLESTON PIERCE
Social Media Workshop with FASHION BLOGGERS CONNECT

May 28. 2011. Saturday. Door Opens @ 5:30pm
Pigment Cosmetics, One Market Street, San Francisco
$10 ONLINE / $12 At the Door.
Fundraising event for SAN FRANCISCO FASHION WEEK (tm) 2011.
This industry networking event is targeted for fashion, apparel, luxury and beauty professionals.
Dress & Network Fashionably

SCHEDULE:

5:30 Door Opens
6:00 - 6:45pm FASHION BLOGGERS CONNECT (Studio 2/ Back Room)
6:45 - 7:30pm Model Bootcamp by Charleston Pierce (Studio 2/ Back Room)
8:00 - 8:15pm Introduction of contestants, judges and sponsors (Studio 1/ Main Room)
8:15 - 8:45pm Styling Contest (Studio 1/ Main Room)
8:45 - 9:00pm Fashion Installation with Indu Arora and Pink Weave (Studio 1/ Main Room)
9:15 - Announce Winners (Studio 1/ Main Room)
9:15 - 10:00 - More networking then, end
5:30 - 9:30 Networking Both Rooms
5:30 - 8:45 Beauty Demo by Pigment Cosmetics (Reception Area)

For sponsorship opportunities and media passes, please send an email to: Owen Geronimo at contact@sffamainc.org

Join SFFAMA. Read TESTIMONIALS about SFFAMA
Like SFFAMA @ FACEBOOK
Follow SFFAMA on TWITTER

EVENT SCHEDULE:

Tue, 12 Apr 2011 00:28:00 -0400

5:30-8:45PM: BEAUTY DEMO With Pigment Cosmetics (Reception Area)

Pigment Cosmetics is fashioned by professional makeup artists and stylist who work at the pinnacle of the hair and makeup industry. Pigment Cosmetics is endorsed by fashion designers who see what it can do on their runway and photographers who see how it looks behind the lens and in print. The colors are fashion colors, and the staying power is a professional make up artist’s dream. Pigment concentration in each element of this line is painstakingly done to ensure its perfect for its application. Pigment is located at One Market Street, San Francisco, CA. Visit their website: at www.pigmentcosmetics.com

6:00-6:45pm: FASHION BLOGGERS CONNECT (Studio 2)

[ L-R: NICOLE LINDGREN @ Style Bust, MOLLY COVERT @ Rabbit Foot Fern, NICKIE FRYE @ Nickie Noel & ALISON MESSINGER @ Eclectic à la Mode ]

Network with fashion bloggers, get involved with Fashion Bloggers Connect
Discuss about blogging about fashion
Where to find and maintain content
What tech apps and social media resources you can utilize in blogging
Learn from other fashion bloggers
How to engage with readers
How to increase followers utilizing social media

7:00-7:45pm: MODEL BOOTCAMP with Charleston Pierce (Studio 2)

Charleston Pierce has built a reputation in San Francisco and the Bay Area as one of the top fashion show producers by producing casual, high-end and all levels in between of fashion shows and fundraisers throughout the Bay Area.

In 2005, Charleston was appointed model coach and runway trainer by Macy’s Passport. He also took on the honored role of training the member/models in the Junior League of San Francisco’s annual fashion show fundraiser from 2008-2010. He was further honored by being nominated as a 2008 Man of the Year Candidate for the Leukemia and Lymphoma Society.

Now, in 2010 he as been awarded Best Fashion Show Producer and Best Creative Director by the Bay Area Fashion Awards.

8:00-8:30pm STYLING COMPETITION . 7 Teams Competing (Studio 1)

2011 PARTICIPANTS

TEAM NO # 2: Edgar Acevedo (Hair) + Cindy Crabtree (Makeup)

TEAM NO # 3: Kao Vey Saephanh (Hair) + Necia Whitmore (Makeup)

TEAM NO # 4: Rebecca Nummer (Hair) + Yvonne Carmichael (Makeup)

TEAM NO # 5: Sandy Hinojosa (Hair) +Tania Aragon (Makeup)

TEAM NO # 5: Sophia Marie (Hair) + Kellie Eng (Makeup)

TEAM NO # 6: Tara Boaz (Hair)+ Sara Chatham (Makeup)

8:45pm-9:00pm: FASHION INSTALLATION Designs By: Indu Arora of Rock Chiq & Pink Weave. Jewelry By: Kate Knuvelder (Studio 1)

RockChiq is a womens ready to wear clothing line targeted to age group 18-45. Indu Arora is The Creative director and owner of the brand. IT was launched in late 2008 and is headquartered in Cupertino. RockChiq stands for unique high fashion, rich in color texture, high quality fabrics and very tailored looks for today’s confident woman. The brand is very versatile and carries everything necessary for a womens wardrobe from day wear to evening wear .

RockChiq is available at SF bay area stores and the company owned online retail site Pinkweave. Pinkweave is a retail platform for indie designers. To view the entire collection go to www.rockchiq.com and to shop go to www.pinkweave.com

9:15PM. ANNOUNCE WINNER.

9:15-10:00. MORE NETWORKING WITH BEAUTY AND FASHION INDUSTRY PROFESSIONALS

The Beauty Expo 2010

Sat, 09 Apr 2011 14:31:00 -0400

Video Courtesy of Swagga Digital Magazine @ http://www.swaggadigitalmagazine.com/

THANK YOU TO ALL THE MODELS AND THE CREW !!!

2011 Participants, 7 Teams to Compete w/ Models

Mon, 04 Apr 2011 00:11:00 -0400

TEAM NO # 1: Brooke Latimore (Hair) + Elise Hammond (Makeup)
TEAM NO # 2: Edgar Acevedo (Hair) + Cindy Crabtree (Makeup)
TEAM NO # 3: Kao Vey Saephanh (Hair) + Necia Whitmore (Makeup)
TEAM NO # 4: Rebecca Nummer (Hair) + Yvonne Carmichael (Makeup)
TEAM NO # 5: Sandy Hinojosa (Hair) +Tania Aragon (Makeup)
TEAM NO # 6: Sophia Marie (Hair) + Kellie Eng (Makeup)
TEAM NO # 7: Tara Boaz (Hair)+ Sara Chatham (Makeup)

Judges: Greg Griffin, Mario Benton, Amy Soderlind & Brad Carrick

Sun, 03 Apr 2011 05:09:00 -0400

GREG GRIFFIN: Owner of Barber Lounge.

On his arrival to SF’s city scene, Allure magazine named Griffin, “One of the top stylists in San Francisco!” He received his training from the Aveda Institute and began his career in top salons in Minneapolis and Los Angeles while also freelancing for movies, commercials and music videos. After years of working the salon grind, he embarked on his own and continued to build his reputation from his loft in SOMA. It was during his solo work that his female clients inspired the concept for the barber lounge. A hip, unpretentious place to bring their guys for some much needed maintenance while receiving their own upscale treatment, in an inviting unconventional scene for all to enjoy. This is definitely not your father’s barbershop or your mother’s beauty parlor!

MARIO BENTON of Mario B. Productions

Mario B’s Productions provides a safe place in the community for talented inner-city youth ages 5-25, who are interested in modeling, dance & theater. The program takes a “New Breed” approach to the fashion industry by introducing a unique performance style called “Theatrical Modeling”, combining dance, fashion and theater, to create a contemporary approach to modeling. The curriculum uses music, cultural influences and originality as its base and expands into an array of Lights, Camera, and fashionable entertainment.

AMY SODERLIND, Freelance Wardrobe Stylist

Amy Soderlind is a freelance Wardrobe Stylist. Some of her works can be seen in CHEW Magazine, Papercut, Fiasco and more. Working on her MFA at the Academy of Art, she found a way to simultaneously travel to different countries, finding a passion in working with artisans at their gifted craft. With hopes of a future business where she is able to deliver the goods “of the moment” directly to an American market that will respond and in turn, will significantly change the lives and communities she has fallen in love with. She is currently working on a line of accessories and hand batik head scarves for Summer/Fall. She also runs her blog at www.refusestolabel.com

BRAD CARRICK: Solz Shoes, Founder of Solz Shoes

Brad Carrick is the owner and founder of SOLZ Shoes. SOLZ Shoes combines a lifestyle shoe company with an extendable microbranding platform. It has designed and patented a unique, lightweight casual shoe that folds up in a small “capsule” that can be clipped on to bags or clothing. It has also launched “The Walk Street Movement” and “The Sneak In Artist” as additional lifestyle brands. SOLZ is the name of the company and also the flagship brand. SOLZ shoes is marketed as the “Ultimate Beach Shoes” and a platform for self-branding, sponsorship opportunities enabling working with clients to license or franchise any of their brands.