Press Release: THE BEAUTY EXPO 2011

FOR IMMEDIATE RELEASE

SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE, INC. Presents 

THE 2ND ANNUAL BEAUTY EXPO

  • Date: May 28th, 2011, Saturday
  • Time: 5:30PM Door Opens / 6:00-8:00PM Workshops / 8:00PM Styling Competition
  • Location: Pigment Cosmetics, One Market Street, San Francisco
  • Contact: Owen Geronimo (415) 935-3487 / contact@sffamainc.org

(May 05, 2011 - SAN FRANCISCO) San Francisco Fashion And Merchants Alliance Inc. is pleased to announce The Second Annual “Beauty Expo”, to be held at Pigment Cosmetics at One Market Street on Saturday, May 28, 2011, with doors opening at 5:30 p.m. Tickets are available online for $10 and $12 at the door. The dress code calls for fashionably chic.

The Beauty Expo is divided into three segments.  The event begins with Fashion Bloggers Connect featuring local fashion bloggers Nicole Lindgren of Style Bust, Nicki Frye of Nickie Noel, Molly Covert of Rabbit Foot Fern and Alison Messinger of Eclectic à la Mode to discuss the importance of social media and fashion blogging as a media tool. Charleston Pierce will hold a model boot camp to provide tips on successful runway modeling.

Seven teams will compete in the styling competition for the most creative make-up and hairstyles. Judges include Greg Griffin of Barber Lounge, Brad Carrick of Solz Shoes, Mario Benton and Amy Soderlind of Refuses To Label. There will be a fashion installation,featuring designers from Pink Weave and RockChiq with Kate Knuvelder’s jewelry collection, before the winner of the styling competition is announced.

This year’s soiree is a fund raising event for the upcoming San Francisco Fashion Week ™ and a networking event for luxury, beauty and fashion industry professionals.

For further inquiries, please contact SFFAMA’s Founder Owen Geronimo at contact@sffamainc.org. Tickets available at http://thebeautyexpo2011.eventbrite.com/ or visit http://thebeautyexpo.com/ for event details. 

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Source: thebeautyexpo.com

THE BEAUTY EXPO 2011: Styling Competition + Model Bootcamp + Fashion Bloggers Connect

THE BEAUTY EXPO 2011 @ http://thebeautyexpo.com/


San Francisco Fashion And Merchants Alliance, Inc. & Pigment Cosmetics Present:

  • May 28. 2011. Saturday. Door Opens @ 5:30pm
  • Pigment Cosmetics, One Market Street, San Francisco
  • $10 ONLINE / $12 At the Door.
  • Fundraising event for SAN FRANCISCO FASHION WEEK (tm) 2011.
  • This industry networking event is  targeted for fashion, apparel, luxury and beauty professionals. 
  • Dress & Network Fashionably

SCHEDULE:

  • 5:30 Door Opens
  • 6:00 - 6:45pm FASHION BLOGGERS CONNECT (Studio 2/ Back Room)
  • 6:45 - 7:30pm Model Bootcamp by Charleston Pierce (Studio 2/ Back Room)
  • 8:00 - 8:15pm Introduction of contestants, judges and sponsors (Studio 1/ Main Room)
  • 8:15 - 8:45pm Styling Contest (Studio 1/ Main Room)
  • 8:45 - 9:00pm Fashion Installation with Indu Arora and Pink Weave (Studio 1/ Main Room)
  • 9:15 - Announce Winners (Studio 1/ Main Room)
  • 9:15 - 10:00 - More networking then, end
  • 5:30 - 9:30 Networking Both Rooms
  • 5:30 - 8:45 Beauty Demo by Pigment Cosmetics (Reception Area)
  • For sponsorship opportunities and media passes, please send an email to: Owen Geronimo at contact@sffamainc.org

Source: thebeautyexpo.com

EVENT SCHEDULE:

Pigment Cosmetics is fashioned by professional makeup artists and stylist who work at the pinnacle of the hair and makeup industry. Pigment Cosmetics is endorsed by fashion designers who see what it can do on their runway and photographers who see how it looks behind the lens and in print. The colors are fashion colors, and the staying power is a professional make up artist’s dream. Pigment concentration in each element of this line is painstakingly done to ensure its perfect for its application. Pigment is located at One Market Street, San Francisco, CA. Visit their website: at www.pigmentcosmetics.com

[ L-R: NICOLE LINDGREN @ Style Bust, MOLLY COVERT @ Rabbit Foot Fern, NICKIE FRYE @ Nickie Noel & ALISON MESSINGER @ Eclectic à la Mode ]

  1. Network with fashion bloggers, get involved with Fashion Bloggers Connect
  2. Discuss about blogging about fashion
  3. Where to find and maintain content
  4. What tech apps and social media resources you can utilize in blogging
  5. Learn from other fashion bloggers
  6. How to engage with readers
  7. How to increase followers utilizing social media

Charleston Pierce has built a reputation in San Francisco and the Bay Area as one of the top fashion show producers by producing casual, high-end and all levels in between of fashion shows and fundraisers throughout the Bay Area.

In 2005, Charleston was appointed model coach and runway trainer by Macy’s Passport. He also took on the honored role of training the member/models in the Junior League of San Francisco’s annual fashion show fundraiser from 2008-2010. He was further honored by being nominated as a 2008 Man of the Year Candidate for the Leukemia and Lymphoma Society.

Now, in 2010 he as been awarded Best Fashion Show Producer and Best Creative Director by the Bay Area Fashion Awards.

  •   8:00-8:30pm STYLING COMPETITION . 7 Teams Competing (Studio 1)

2011 PARTICIPANTS

  • TEAM NO # 2: Edgar Acevedo (Hair) + Cindy Crabtree (Makeup)

  • TEAM NO # 3: Kao Vey Saephanh (Hair) + Necia Whitmore (Makeup) 

  • TEAM NO # 4: Rebecca Nummer (Hair) + Yvonne Carmichael (Makeup)

    • TEAM NO # 5: Sandy Hinojosa (Hair) +Tania Aragon (Makeup)  

    TEAM NO # 5: Sophia Marie (Hair) + Kellie Eng (Makeup)

      TEAM NO # 6: Tara Boaz (Hair)+ Sara Chatham (Makeup)

        • 8:45pm-9:00pm: FASHION INSTALLATION  Designs By: Indu Arora of Rock Chiq & Pink Weave. Jewelry By: Kate Knuvelder (Studio 1)

        RockChiq is a womens ready to wear clothing line targeted to age group 18-45. Indu Arora is The Creative director and owner of the brand. IT was launched in late 2008 and is headquartered in Cupertino. RockChiq stands for unique high fashion, rich in color texture, high quality fabrics and very tailored looks for today’s confident woman. The brand is very versatile and carries everything necessary for a womens wardrobe from day wear to evening wear .

        RockChiq is available at SF bay area stores and the company owned online retail site Pinkweave. Pinkweave is a retail platform for indie designers. To view the entire collection go to www.rockchiq.com and to shop go to www.pinkweave.com


        • 9:15PM. ANNOUNCE WINNER.

        • 9:15-10:00. MORE NETWORKING WITH BEAUTY AND FASHION INDUSTRY PROFESSIONALS

        Source: thebeautyexpo2011.eventbrite.com

        Media Coverage By:

        Edopeno launched in 2007 and our focus is to bring to you the latest news, stories, and information about the Bay Area. We invite you to explore and enjoy the Bay Area aesthetic: the sights, the sounds, the tastes, the experience. We also strive to become your hub to all the various Bay Area Talent and Artists: comprised of models and actors, photographers, designers, computer programmers, and more.

        MIRA TORRES is a freelance beauty, fashion, and eco-living writer whose links and articles have been featured on various online publications including San Francisco’s  7×7 and Blackbook magazine. She studied Fashion Merchandising at the Academy of Art University and holds a degree in Psychology from Ashford University.  When she’s not indulging in her fashion and beauty product obsession, she likes to paint, horribly sing to music in the car, read trashy fiction, and force feed homemade “gourmet” food to her husband & son. You can e-mail her at torresmira@yahoo.com or follow her on twitter @miratorres

        Joonbug.com is a web property of Skynet Media Group, an interactive marketing and media organization. We have built a large network of social professionals and connected them with hot venues and events in New York City, The Hamptons, Boston, Miami, Philadelphia, New Jersey, Los Angeles and Washington D.C. We are one of the few media organizations that are able to actually illustrate photographs of our demographics. Our advantage is our ability to bring people together and keep them current on the latest trends in fashion, fitness, travel, music and nightlife.

        SF Indie Fashion is a web site and online resource dedicated to independent designers in the Bay Area and beyond. We love the stores that sell ‘em, the shows that feature ‘em and the people that buy ‘em. We strongly believe in the importance of conscious consumerism and supporting San Francisco’s independent fashion scene, locally-owned boutiques and businesses, female entrepreneurs and creative endeavors of all kinds.

        Now that you know what we’re all about, let’s talk about what we’re not about. We aren’t here to tell you what to wear, how to wear it, who’s in or who’s out. We aren’t style mavens, nor are we always the best dressed bitches in the room. And while we love spreading the word about the indie movement, we aren’t indie snobs. We try to buy local whenever possible, but you’ll find mainstream labels in our closets and bad reality television in our DVRs. The bottom line? We cover what we know, what we like and what we’re currently obsessed with.

        Source: thebeautyexpo.com