Photos by Ask A Salon.
Source: facebook.com
Press Release: THE BEAUTY EXPO 2012
[ Photo by: Shaun Tiangsing ]
FOR IMMEDIATE RELEASE
SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE INC., FASHION+TECHSF and PIGMENT COSMETICS present THE 3rd ANNUAL BEAUTY EXPO.
- Date: Saturday May 26th, 2012
- Time: 6PM Doors Open
- Location: Pigment Cosmetics, One Market Street, San Francisco
- Dress Code: DRESS TO IMPRESS
- Contact: Owen Geronimo / contact@sffamainc.org
[May 19, 2012 – SAN FRANCISCO] San Francisco Fashion And Merchants Alliance, Inc. is pleased to announce THE 3rd ANNUAL BEAUTY EXPO to be held at Pigment Cosmetics, One Market Street, San Francisco, on Saturday, May 26th, 2012, with doors opening at 6PM. TICKETS $10 Door and Online at www.thebeautyexpo052612.eventbrite.com.
THE BEAUTY EXPO is the annual networking event for industry professionals and the local fashion, beauty and tech communities featuring fashion app developers, beauty product vendors, a trunk show by local retailers, and a hair and make-up Styling Showcase. Five teams selected from prominent salons and beauty institutes will compete in the Styling Showcase for the most creative make-up and hairstyles. Styling Showcase Judges include Celebrity StylistAntonio Venegas, former model Joyce Hu of The Bookr, Stylist Dario Smith of Bellwether Project and Gwen Wright of The Wright Consultants. Charleston Pierce will host this year’s event. AT&T 4G LTE will be providing high speed connection for our guests.
This year’s BEAUTY EXPO will also present, for the first time ever in San Francisco, the FASHION BLOGGERS CONNECT Runway Showcase featuring local SF fashion bloggers as models and up-and-coming local fashion designerJennifer Ly. Fashion Blogger Models include Alison Messinger of Eclectic à la Mode and Lona Duncan of Lux Resale.
SPONSORS: [TECH DEMOS AND PRODUCTS] Styletag; Fizz Marketing;Punchtab; Shopience; HipSwap; Intern Sushi [BEAUTY AND SERVICE PRODUCTS] Wella; AskASalon.com; The Brush Guard; Pigment Cosmetics;Rodan+Fields; Seacret SF [FASHION AND JEWELRY] WorkPlayDate; Bachman’s Sparrow; Chloe+Isabel; Luxresale [MEDIA] Bleed Magazine; Blowup Photobooth; Digital Style Digest; SF Indie Fashion.
SFFAMA [San Francisco Fashion and Merchants Alliance, Inc.] www.sffamainc.org is a California non-profit corporation supporting fashion, design and technology entrepreneurs and communities and is the largest fashion industry organization in Northern California. SFFAMA provides business, technology and fashion industry education and resources while serving as a business and social development network for our 5000 members and industry partners.
For media relations, publicity, product promotions, sponsorship opportunities, and booking info, please email Owen Geronimo at contact@sffamainc.org
The Beauty Expo 2012
The Beauty Expo is an annual networking event for the local fashion and tech communities featuring a trunk show by local retailers, fashion app developers & beauty product vendors, a hair and make-up styling showcase and a fashion installation by local fashion designers. Seven teams will compete in the styling showcase for the most creative make-up and hairstyles. This year’s event will also feature the first ever fashion bloggers runway showcase in San Francisco. Presented by: San Francisco Fashion And Merchants Alliance, Inc. & Pigment Cosmetics.
- WHAT: THE BEAUTY EXPO 2012 & Fashion Bloggers Connect Showcase
- WHEN: MAY 26, 2012. SAT 6PM
- WHERE: Pigment Cosmetics, One Market #140 SF
- RSVP: $10 Door/Online and Door
- PURCHASE TICKETS @ http://thebeautyexpo052612.eventbrite.com/
- Dress Code: Dress To Impress.
COMPETING TEAMS:
- Team No # 1: Avital Elgaziel / Jerushalem Weaver (Avital Beauty Lounge) C
- Team No # 3: Viet Thi Tha / Geneive Jaramilla (Step Heavy) C
- Team No # 4: Cynthea Amnatkeo (C) / Desiree Cerda - (Freelance)
- Team No # 5: Ericka Gosha (Makeup Envy) / Regina Dixon (Hair By Gina) C
- Team No # 6: Nikol Elaine (Freelance) / Bobby T (Freelenace) C
For media relations, publicity, product promotions, sponsorship opportunities, and booking info, please contact Owen Geronimo -at- http://about.me/owengeronimo or send an email to: contact@sffamainc.org
2012 Sponsors
- WELLA. PASSIONATELY PROFESSIONAL. We unite people who are passionate about hair, in the quest for moments of hair triumph. For us, it’s all about hair. From the beginning it was always like that. Everything inspired by our love of hairdressing to innovate, inspire and enable what we call moments of hair triumph - every day. Professional hair is our reason to be, the stylist our creator, and the consumer our muse.With the stylist we make beauty dreams come true on the stage of life. Igniting the expertise with the spark of passion, succeeding - together. With you, Wella is moving to the next level. Carrying our passion for hair to even greater heights. Sharing our creativity and expertise to bring out the best in all of us. Discover inspirational looks created by passionate professionals at Trend Vision.
- STYLETAG. Chic styles & luxury brands at exclusive styletag prices - handpicked for you. Be a part of the select few to get style tips & interact with the people who make fashion what it is. THE HOUSE OF ffolio PRESENTS STYLETAG.COM. ffolio has been synonymous with some of the finest couturiers and craftsmen from the sub-continent. Founded two decades ago, in 1991, by Yashodhara and Sanjay Shroff, ffolio was the first ever multi designer luxury store in Southern India. It has been the launch pad for several of India’s leading fashion personalities – JJ Valaya, Jason Cherian, Anamika Khanna, Priyadarshini Rao and Ashish Soni to name a few. The store is driven by the latest trends, suited to the refined and sophisticated tastes of its discerning customers.
- FIZZ is a word of mouth marketing agency based in Atlanta, Georgia. Our goal at Fizz is to help you build your brand. Our focus is simple to identify the customers and potential customers most likely to talk about your brand (we call these people influencers) and then use creative tactics to encourage communication. We call this “Influencer Marketing” and it is the most effective technique available to you for growing your brand. Influencer Marketing includes tactics such as evangelist, viral, grassroots and seeding, to name a few. Although these may seem like buzzwords, each is a distinct tactic that has its proper time and place. They are often used together to create great stories about your brand that people will want to share with one another over an extended period of time.
- PUNCHTAB. Founded in January 2011, PunchTab is the world’s first instant loyalty and rewards platform allowing bloggers, brands, and businesses to create free social and mobile-enabled loyalty programs in minutes. Through the PunchTab platform, consumers earn points for engaging on websites, in stores, and social sharing sites like Facebook and Twitter, redeemable for discounts and prizes from a customized catalog. Over 9,000 publishers are using PunchTab’s tightly-integrated rewards program to engage and incentivize over 22 million consumers every month, with no development or marketing costs. Web and mobile app developers can now utilize the PunchTab Developer Tools for a tightly integrated solution. Based in Silicon Valley and led by founders Ranjith Kumaran, co-founder of YouSendIt and Mehdi Ait Oufkir, an early YouSendIt employee and founder of JellyDo.com, a location-based reminder service for Foursquare users, PunchTab is funded by Mohr Davidow Ventures, The Social+Capital Partnership, Crunch Fund, Venky Harinarayan and Anand Rajaraman. For more information visit www.punchtab.com
- The Brush Guard is a stretchable, breathable tube which protects your makeup brushes: While drying—bristles dry in perfect shape, in use—handle stays clean and grips better, in storage—no snags or squashing, on the move—perfect packing.
- SHOPIENCE is a social catalog of fashion and trends. It is best place to discover the new, happening fashion. You can either browse finds from community or share your finds from local or online stores. Other fashionistas rate, share and comment on the finds bringing the best of the trends, fashion, products (like shoes, dresses) to everyone. Discover the best trends that are affordable, and accessible.
- INTERN SUSHI gives interns and companies a multimedia platform to tell their stories. Through one minute videos and digital profiles, interns and employers alike are put into the spotlight. Literally. After all, human history is a series of stories well told and the key to unlocking one’s career potential is the ability to create, shape and communicate his or her story. Intern Sushi leverages technology and the social dynamics of the web to connect the brightest and most talented interns with the best companies. Intern Sushi aims to maximize human potential. Intern Sushi was designed to reinvent and reconstruct the internship application and hiring process. Intern Sushi is a new way for interns to land internships and companies to hire interns.
- ASKASALON.COM. Licensed cosmetology professionals, small business owners, independant contractors and distributors competing with huge conglomerates in the beauty industry. Those are our members. Real and true networking, devoid of politics, with the true intent of helping ourselves and those in the industry is the ultimate goal to grow each of our members to their fullest potential. Helping them gain clients, control over the numbers, branding and marketing, and teaching business acumen while showing the latest trends, the how-to’s and tutorial-ing the hell out of the place.
- PIGMENT COSMETICS is fashioned by professional make up artists and stylist who work at the pinnacle of the hair and make up industry. Our background working in educational institutions and salons is extensive. Pigment Cosmetics is endorsed by fashion designers who see what it can do on their runway and photographers who see how it looks behind the lens and in print. Pigment Cosmetics is endorsed by top make up artists who will not settle for anything less than the best.
2012 Retailers
BACHMAN’S SPARROW. Our creations began with a personal desire for affordable yet unique, stylish pieces, and the need for natural beauty products that actually worked against my constantly dry skin. This ambition manifested itself into a drive to provide everyone with the ability to own lovely handcrafted and healthy items, easily. In May 2010 we opened Bachman’s Sparrow with the goal of blending the beauty of nature with the benefits of modernity, all for a deliciously affordable price.
CHLOE + ISABEL. Founded in 2011, Chloe + Isabel is a dynamic and socially innovative jewelry brand designed to connect women through a modern-day social-shopping experience. A destination for fashion-loving, creative and confident women, Chloe + Isabel believes that today’s women deserve jewelry as exceptional as they are. In addition to providing customers with one-stop-shop for gorgeous jewelry, Chloe + Isabel is positioned to become the driving force behind developing highly motivated women of “Generation Net” into the world’s next great entrepreneurs. C+I Merchandisers receive a personalized online dashboard to create their own boutique shopping experience and earn commission on all of their sales. Be creative, be confident, be you!
RODAN+FIELDS. Rodan+Fields Dermatologists is the new company founded by Dr. Katie Rodan and Dr. Kathy Fields, the creators of Proactiv® Solution. What they did for acne, they’re now doing for sun damage and aging skin by bringing dermatology to the masses. Our results-oriented clinical skincare was formerly the top-selling brand in department stores including Nordstrom, Saks, Neiman Marcus, and Bergdorf Goodman. This is the first clinical skin care brand to successfully launch into the direct sales social selling model. 2012 is a banner year as we have our first million-dollar earner at the age of 30, with may more on the horizon. If you’d like to earn a free iPad2, Lexus, Louis Vuitton luggage or trip to the Four Seasons in Florence, Italy, we should talk! I’m currently interviewing for leadership positions on my executive leadership team during our national expansion as we set the footprint to launch globally. If you are dynamic, driven, highly motivated and believe you could add value to one of the fastest growing teams in the company, please e-mail a resume to stephanie@skinpreneurs.com
SEACRETSF. The Dead Sea’s minerals have been used for centuries to achieve the look of younger, more beautiful skin and our founders wanted to bring these rejuvenating powers to American consumers. After acquiring product-rights in 2005, we began selling our Dead Sea products throughout the United States and discovered that customers could not get enough of these extraordinary ingredients.
WORKPLAYDATE. I started WorkPlayDate because I was tired of seeing boring jewelry on beautiful people. All of the jewelry in WorkPlayDate are hand made and completely original. I design and create each piece not knowing what it will become until it is finished. I take raw material, vintage items, new jewelry and old jewelry and take it apart and create new pieces. I also create pieces entirely from scratch using a variety of quality materials. I take pride in all of my jewelry being unique and eye-catching.
