Press Release: THE BEAUTY EXPO 2011
FOR IMMEDIATE RELEASE
SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE, INC. Presents
THE 2ND ANNUAL BEAUTY EXPO
- Date: May 28th, 2011, Saturday
- Time: 5:30PM Door Opens / 6:00-8:00PM Workshops / 8:00PM Styling Competition
- Location: Pigment Cosmetics, One Market Street, San Francisco
- Contact: Owen Geronimo (415) 935-3487 / contact@sffamainc.org
(May 05, 2011 - SAN FRANCISCO) San Francisco Fashion And Merchants Alliance Inc. is pleased to announce The Second Annual “Beauty Expo”, to be held at Pigment Cosmetics at One Market Street on Saturday, May 28, 2011, with doors opening at 5:30 p.m. Tickets are available online for $10 and $12 at the door. The dress code calls for fashionably chic.
The Beauty Expo is divided into three segments. The event begins with Fashion Bloggers Connect featuring local fashion bloggers Nicole Lindgren of Style Bust, Nicki Frye of Nickie Noel, Molly Covert of Rabbit Foot Fern and Alison Messinger of Eclectic à la Mode to discuss the importance of social media and fashion blogging as a media tool. Charleston Pierce will hold a model boot camp to provide tips on successful runway modeling.
Seven teams will compete in the styling competition for the most creative make-up and hairstyles. Judges include Greg Griffin of Barber Lounge, Brad Carrick of Solz Shoes, Mario Benton and Amy Soderlind of Refuses To Label. There will be a fashion installation,featuring designers from Pink Weave and RockChiq with Kate Knuvelder’s jewelry collection, before the winner of the styling competition is announced.
This year’s soiree is a fund raising event for the upcoming San Francisco Fashion Week ™ and a networking event for luxury, beauty and fashion industry professionals.
For further inquiries, please contact SFFAMA’s Founder Owen Geronimo at contact@sffamainc.org. Tickets available at http://thebeautyexpo2011.eventbrite.com/ or visit http://thebeautyexpo.com/ for event details.
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Source: thebeautyexpo.com
EVENT SCHEDULE:
- 5:30-8:45PM: BEAUTY DEMO With Pigment Cosmetics (Reception Area)
Pigment Cosmetics is fashioned by professional makeup artists and stylist who work at the pinnacle of the hair and makeup industry. Pigment Cosmetics is endorsed by fashion designers who see what it can do on their runway and photographers who see how it looks behind the lens and in print. The colors are fashion colors, and the staying power is a professional make up artist’s dream. Pigment concentration in each element of this line is painstakingly done to ensure its perfect for its application. Pigment is located at One Market Street, San Francisco, CA. Visit their website: at www.pigmentcosmetics.com
- 6:00-6:45pm: FASHION BLOGGERS CONNECT (Studio 2)
[ L-R: NICOLE LINDGREN @ Style Bust, MOLLY COVERT @ Rabbit Foot Fern, NICKIE FRYE @ Nickie Noel & ALISON MESSINGER @ Eclectic à la Mode ]
- Network with fashion bloggers, get involved with Fashion Bloggers Connect
- Discuss about blogging about fashion
- Where to find and maintain content
- What tech apps and social media resources you can utilize in blogging
- Learn from other fashion bloggers
- How to engage with readers
- How to increase followers utilizing social media
- 7:00-7:45pm: MODEL BOOTCAMP with Charleston Pierce (Studio 2)
Charleston Pierce has built a reputation in San Francisco and the Bay Area as one of the top fashion show producers by producing casual, high-end and all levels in between of fashion shows and fundraisers throughout the Bay Area.
In 2005, Charleston was appointed model coach and runway trainer by Macy’s Passport. He also took on the honored role of training the member/models in the Junior League of San Francisco’s annual fashion show fundraiser from 2008-2010. He was further honored by being nominated as a 2008 Man of the Year Candidate for the Leukemia and Lymphoma Society.
Now, in 2010 he as been awarded Best Fashion Show Producer and Best Creative Director by the Bay Area Fashion Awards.
- 8:00-8:30pm STYLING COMPETITION . 7 Teams Competing (Studio 1)
2011 PARTICIPANTS
- TEAM NO # 2: Edgar Acevedo (Hair) + Cindy Crabtree (Makeup)
- TEAM NO # 3: Kao Vey Saephanh (Hair) + Necia Whitmore (Makeup)
- TEAM NO # 4: Rebecca Nummer (Hair) + Yvonne Carmichael (Makeup)
- TEAM NO # 5: Sandy Hinojosa (Hair) +Tania Aragon (Makeup)
TEAM NO # 5: Sophia Marie (Hair) + Kellie Eng (Makeup)
TEAM NO # 6: Tara Boaz (Hair)+ Sara Chatham (Makeup)
- 8:45pm-9:00pm: FASHION INSTALLATION Designs By: Indu Arora of Rock Chiq & Pink Weave. Jewelry By: Kate Knuvelder (Studio 1)
RockChiq is a womens ready to wear clothing line targeted to age group 18-45. Indu Arora is The Creative director and owner of the brand. IT was launched in late 2008 and is headquartered in Cupertino. RockChiq stands for unique high fashion, rich in color texture, high quality fabrics and very tailored looks for today’s confident woman. The brand is very versatile and carries everything necessary for a womens wardrobe from day wear to evening wear .
RockChiq is available at SF bay area stores and the company owned online retail site Pinkweave. Pinkweave is a retail platform for indie designers. To view the entire collection go to www.rockchiq.com and to shop go to www.pinkweave.com
- 9:15PM. ANNOUNCE WINNER.
- 9:15-10:00. MORE NETWORKING WITH BEAUTY AND FASHION INDUSTRY PROFESSIONALS
Source: thebeautyexpo2011.eventbrite.com
Judges: Greg Griffin, Mario Benton, Amy Soderlind & Brad Carrick
- GREG GRIFFIN: Owner of Barber Lounge.
On his arrival to SF’s city scene, Allure magazine named Griffin, “One of the top stylists in San Francisco!” He received his training from the Aveda Institute and began his career in top salons in Minneapolis and Los Angeles while also freelancing for movies, commercials and music videos. After years of working the salon grind, he embarked on his own and continued to build his reputation from his loft in SOMA. It was during his solo work that his female clients inspired the concept for the barber lounge. A hip, unpretentious place to bring their guys for some much needed maintenance while receiving their own upscale treatment, in an inviting unconventional scene for all to enjoy. This is definitely not your father’s barbershop or your mother’s beauty parlor!
- MARIO BENTON of Mario B. Productions
Mario B’s Productions provides a safe place in the community for talented inner-city youth ages 5-25, who are interested in modeling, dance & theater. The program takes a “New Breed” approach to the fashion industry by introducing a unique performance style called “Theatrical Modeling”, combining dance, fashion and theater, to create a contemporary approach to modeling. The curriculum uses music, cultural influences and originality as its base and expands into an array of Lights, Camera, and fashionable entertainment.
- AMY SODERLIND, Freelance Wardrobe Stylist
Amy Soderlind is a freelance Wardrobe Stylist. Some of her works can be seen in CHEW Magazine, Papercut, Fiasco and more. Working on her MFA at the Academy of Art, she found a way to simultaneously travel to different countries, finding a passion in working with artisans at their gifted craft. With hopes of a future business where she is able to deliver the goods “of the moment” directly to an American market that will respond and in turn, will significantly change the lives and communities she has fallen in love with. She is currently working on a line of accessories and hand batik head scarves for Summer/Fall. She also runs her blog at www.refusestolabel.com
- BRAD CARRICK: Solz Shoes, Founder of Solz Shoes
Brad Carrick is the owner and founder of SOLZ Shoes. SOLZ Shoes combines a lifestyle shoe company with an extendable microbranding platform. It has designed and patented a unique, lightweight casual shoe that folds up in a small “capsule” that can be clipped on to bags or clothing. It has also launched “The Walk Street Movement” and “The Sneak In Artist” as additional lifestyle brands. SOLZ is the name of the company and also the flagship brand. SOLZ shoes is marketed as the “Ultimate Beach Shoes” and a platform for self-branding, sponsorship opportunities enabling working with clients to license or franchise any of their brands.
Source: barberlounge.com
Fashion Bloggers Connect
ABOUT: SFFAMA’s FASHION BLOGGERS CONNECT. Where fashion bloggers are given various platforms to promote themselves, share new tech and innovative fashion ideas in continuing to revolutionize San Francisco’s fashion industry with the guidance of San Francisco Fashion And Merchants Alliance.
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FEATURING:
- By day, Nicole Lindgren works in Search Engine Marketing for Delivery Agent. By night, she is the President of the Fashion Institute of Design and Merchandising’s San Francisco Alumni Chapter and the editor of StyleBust.com. Nicole started Style Bust in 2009. She wanted to name the site after something nostalgic, a beer bust came to mind. She replaced beer with Style. Today there are 12 contributors writing for Style Bust on a regular basis. NICOLE LINDGREN is an active SFFAMA member. She’s been featured as a speaker at SFFAMA’s monthly workshop, ‘Fashion Mash-Up’, and ‘Fashion Blogger’s Connect’. Read SFFAMA Interview.
Always possessing a knack for the creative, San Francisco-based Graphic Designer and Blogger Molly Covert started out creating cruel break-up cards in the cutest way possible. Since Graduating from the Art Institute of California, San Francisco, she’s expanded her work to include greeting cards, tote bags, marketing collateral, custom stationery and various other graphic design-ish projects. Molly’s Rabbit Foot Fern was voted Best Etsy shop in San Francisco by7x7 Magazine in 2010.
Nickie Frye has held various positions with large retailers such as GAP, Cost Plus World Market, & Restoration Hardware, as well as working for several boutiques & independent fashion designers. After having two children, she left the corporate world & reignited a passion for vintage clothing. She now runs an online vintage clothing store called Nickie Frye & is the blogger behind Nickie Noel. She lives with her husband & two children in Marin County where she enjoys collecting records, taking pictures, eating cookies, & surprising ladies at the preschool with her platform shoes.
Coming from a heritage of artful creatives and businessmen, fashion and the entrepreneurial spirit have always been in Alison’s genes. Her background pulls from studies in the Fine Arts, dwelling in Paris and the California wine country, writing both as the lead singer of an indie rock band and for her graduate studies in Fashion Journalism from The Academy of Art University in San Francisco, and work in gallery operations and interior design. Combining these interests came in the form of her creation of the blog Eclectic à la Mode, which she calls a “haven to bring these elements together… as a sourcebook in the style of tasteful variety for the visually, philosophically, and auditorily inspired.” Follow her blog at Eclectic à la Mode on Facebook and on Twitter.
DISCUSSIONS:
- Discuss about blogging about fashion
- Where to find and maintain content
- What tech apps and social media resources you can utilize in blogging
- Learn from other fashion bloggers
- How to engage with readers
- How to increase followers utilizing social media
- Get involved with FASHION BLOGGERS CONNECT. Attend SFFAMA events
Source: fashionbloggersconnect.com
Fashion Installation By: Indu Arora of Rock Chiq & Pink Weave & Jewelry Design By: Kate Knuvelder
Indu Arora of Rock Chiq & Pink Weave.
RockChiq is a womens ready to wear clothing line targeted to age group 18-45. Indu Arora is The Creative director and owner of the brand. IT was launched in late 2008 and is headquartered in Cupertino. RockChiq stands for unique high fashion, rich in color texture, high quality fabrics and very tailored looks for today’s confident woman. The brand is very versatile and carries everything necessary for a womens wardrobe from day wear to evening wear .
RockChiq is available at SF bay area stores and the company owned online retail site Pinkweave. Pinkweave is a retail platform for indie designers. To view the entire collection go to www.rockchiq.com and to shop go to www.pinkweave.com
- Jewelry Design By: KATE KNUVELDER
Source: thebeautyexpo2011.eventbrite.com
Event Hosts
HOSTS: Mira Torres @ THE BEAUTY BOHEMIAN 2) Dino Ynostroza @ FORDIE DINOSAURS 3) Stephanie Williams @ SFFFASHION.tv 4) Jessica Schoefer @ SFFASHION.tv 5) Oliver Lorenz @ FORDIE DINOSAURS 6) ANDREA IGREJA
HOSTS: Catherine Kallesis @ PIGMENT COSMETICS, Tracy Wong, Stephanie Starr, Takisha Perrie, Jacquelyn De Armas, Sherrie Audoubert
- SOUND BY: CHOCOLATE SOUND
Source: thebeautyexpo2011.eventbrite.com
Media Coverage By:
Edopeno launched in 2007 and our focus is to bring to you the latest news, stories, and information about the Bay Area. We invite you to explore and enjoy the Bay Area aesthetic: the sights, the sounds, the tastes, the experience. We also strive to become your hub to all the various Bay Area Talent and Artists: comprised of models and actors, photographers, designers, computer programmers, and more.
MIRA TORRES is a freelance beauty, fashion, and eco-living writer whose links and articles have been featured on various online publications including San Francisco’s 7×7 and Blackbook magazine. She studied Fashion Merchandising at the Academy of Art University and holds a degree in Psychology from Ashford University. When she’s not indulging in her fashion and beauty product obsession, she likes to paint, horribly sing to music in the car, read trashy fiction, and force feed homemade “gourmet” food to her husband & son. You can e-mail her at torresmira@yahoo.com or follow her on twitter @miratorres
Joonbug.com is a web property of Skynet Media Group, an interactive marketing and media organization. We have built a large network of social professionals and connected them with hot venues and events in New York City, The Hamptons, Boston, Miami, Philadelphia, New Jersey, Los Angeles and Washington D.C. We are one of the few media organizations that are able to actually illustrate photographs of our demographics. Our advantage is our ability to bring people together and keep them current on the latest trends in fashion, fitness, travel, music and nightlife.
SF Indie Fashion is a web site and online resource dedicated to independent designers in the Bay Area and beyond. We love the stores that sell ‘em, the shows that feature ‘em and the people that buy ‘em. We strongly believe in the importance of conscious consumerism and supporting San Francisco’s independent fashion scene, locally-owned boutiques and businesses, female entrepreneurs and creative endeavors of all kinds.
Now that you know what we’re all about, let’s talk about what we’re not about. We aren’t here to tell you what to wear, how to wear it, who’s in or who’s out. We aren’t style mavens, nor are we always the best dressed bitches in the room. And while we love spreading the word about the indie movement, we aren’t indie snobs. We try to buy local whenever possible, but you’ll find mainstream labels in our closets and bad reality television in our DVRs. The bottom line? We cover what we know, what we like and what we’re currently obsessed with.
Source: thebeautyexpo.com
2011 SPONSORS:
Pigment Cosmetics is fashioned by professional makeup artists and stylist who work at the pinnacle of the hair and makeup industry. Pigment Cosmetics is endorsed by fashion designers who see what it can do on their runway and photographers who see how it looks behind the lens and in print. The colors are fashion colors, and the staying power is a professional make up artist’s dream. Pigment concentration in each element of this line is painstakingly done to ensure its perfect for its application. Pigment is located at One Market Street, San Francisco, CA. Visit their website: at www.pigmentcosmetics.com
Aveda™, The Art and Science of Pure Flower and Plant Essences™, was founded in 1978 with the goal of providing beauty industry professionals with high performance, botanically based products that would be better for service providers and their guests, as well as for the planet.
Aveda manufactures professional plant-based hair care, skin care, makeup, Pure-Fume™ and lifestyle products. Headquartered in Blaine, Minnesota, Aveda is available in Aveda stores, and in nearly 7,000 professional hair salons and spas in 24 countries worldwide. Whether you’re new to Aveda or looking for a new experience, find our most popular, award-winning and recommended products
Go shoppping with VIZL™ to capture any fashion item, coupon or sale while shopping. Just take a picture, note the store and price, and click “Remember” to save it. Share it with your friends and get instant feedback to make shopping fun! Look for VIZL™ Tags (QR Code) on clothes, accessories, catalogs and even online. Scan the tag to wear the items virtually, compare different looks and, share them with friends for instant opinions. It’s as if you are out shopping together. And, while you are having fun wearing and sharing, receive special offers from our retail partners.
Established in 2008, the Rock Wall Wine Company is part of a burgeoning urban winemaking scene. Located in Alameda, across the bay from San Francisco, the boutique winery produces ultra premium wines from multiple California growing regions. A family affair, Rock Wall is about having fun while making the best wines from the best regions, and sharing their experiences with others.
Gourmet Body Treats was founded by Waleska Agosto for a very important reason. She had very a very sensitive skin condition called rosacea
The daughter of an American Serviceman, she was raised partly in the tropical islands of the Caribbean and later in Germany. In her younger years she worked in gardens, and gained a great respect for the plants and wild life of the local islands. In her teens Waleska went to school in Germany. She gained a great appreciation for products that aren’t far removed from the simple pleasures of the “mom and pop shop”.
Later she would bring those lessons to America. Frustrated with the irritations, and complications she had with the chemical filled bath, body and skin care products that she found in the US; she started making these products for her self. She attended university in Central Texas and was frequently making products for friends and family. Eventually she started a small website, and in the coming years her husband and family would become trusted owner employees.
Today Gourmet Body Treats has grown quite a bit, but we’re still family owned, and we still make our products the old fashioned way. One small batch at a time to insure quality, using the highest quality ingredients money can buy, poured and packaged by hand.
Irresistibly Crunchy… Irresistibly Healthy, too. 0 Trans Fat, 0 Saturated Fat, 0 Cholesterol and baked pretzel goodness. PRETZEL CRISPS® are the perfect snack right from the bag and shaped just right to be dippable and spreadable… to really get a party crunchin’!Be the first in your circle to discover the World’s First Spreadable Pretzel Cracker™.
The Fashion Network Association (FNA) was formed to act as a bridge between the students and Alumni of San Francisco State University and the vast Fashion Industry. FNA provides the backdrop for students and alumnae with a passion for fashion to increase their knowledge and enhance their skills through industry relevant experiences such as; creating and producing fashion activities and events both on and off campus; developing and writing articles for their own periodical fashion newsletter; and by attending networking events with industry professionals to provide a broader lens through which to see their future. Through these activities FNA members gain real life experience in fields such as; public relations, fashion journalism, event production, fashion marketing, fashion styling and fund raising.
MIRA TORRES is a freelance beauty, fashion, and eco-living writer whose links and articles have been featured on various online publications including San Francisco’s 7×7 and Blackbook magazine. She studied Fashion Merchandising at the Academy of Art University and holds a degree in Psychology from Ashford University. When she’s not indulging in her fashion and beauty product obsession, she likes to paint, horribly sing to music in the car, read trashy fiction, and force feed homemade “gourmet” food to her husband & son. You can e-mail her at torresmira@yahoo.com or follow her on twitter @miratorres
The Barber Lounge is a modern-day barbershop, salon and spa that caters to both men and women in a fresh, relaxing loft space. It was opened by owner and master hairstylist Greg Griffin in January, 2007. At the Barber Lounge, we pride ourselves on providing the highest quality in services and products, and on giving each of our guests a uniquely personalized pampering experience. Our warm, welcoming staff is knowledgeable and accommodating, in addition to being some of the best and brightest talents in the industry. Our sunny, 5400 square foot studio features a seasonal rotation of curated original artwork by some of the Bay Area’s best up and coming modern artists. In addition to being a full-service salon, spa and barbershop, we also host bi-annual art openings, private events, and fashion shows.
Get exceptional deals on beauty products and services with BeautyBloc.com – it’s simple! Sign-up to receive fabulous beauty deals via e-mail. Buy the deals you like and receive a printable voucher that you can redeem with the deal vendor.
Brad Carrick is the owner and founder of SOLZ Shoes. SOLZ Shoes combines a lifestyle shoe company with an extendable microbranding platform. It has designed and patented a unique, lightweight casual shoe that folds up in a small “capsule” that can be clipped on to bags or clothing. It has also launched “The Walk Street Movement” and “The Sneak In Artist” as additional lifestyle brands. SOLZ is the name of the company and also the flagship brand. SOLZ shoes is marketed as the “Ultimate Beach Shoes” and a platform for self-branding, sponsorship opportunities enabling working with clients to license or franchise any of their brands.
Source: thebeautyexpo2011.eventbrite.com
Presented By: SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE, INC. (SFFAMA)
SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE, INC. is a California non-profit corporation, the leading institution in the San Francisco Bay Area’s fashion industry. SFFAMA, Inc.is a social development network that champions in various sustainable projects in support of the thriving local fashion industry in the San Francisco Bay Area.
SFFAMA, Inc. possesses the in depth understanding of the ever changing and unique San Francisco Bay Area fashion industry landscape. In utilizing the latest technology in social media marketing and hosting innovative industry related events we are highly adaptable and very progressive in our thinking .
Mission. In utilizing social media marketing, SFFAMA, Inc. was created to provide an ongoing open dialog between the local merchants and fashion entrepreneurs to form a cohesive alliance in promoting creative synergy and productive business opportunities.
Our organization is focused on tackling the local fashion entrepreneur needs in the current economic climate and in all facets of their business strategy to offer solutions by means of altruistic vision, coop alternatives and sustainable approach.
More about SFFAMA: SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE, SFFAMA, in short, is the ultimate “go to” resource for fashion in Northern California with close to 1,100 members in our social network at Ning.
Since 2009, we have continued to converge, social media, social good and social commerce. With our popular tech and business workshop ‘FASHION MASH-UP’, SFFAMA pushes for education and technology as very integral aspects in the business of fashion.
SFFAMA’s events such as PRET-A-PORTER San Francisco, THE BEAUTY EXPO, FASHION FEUD, INDIE BAZAAR, PROJECT SAN FRANCISCO, THE FASHION TOUR, FASHION MASH-UP, SAN FRANCISCO FASHION WEEK are very well attended and received by the local community.We’ve also recently launched ‘SFFASHIONTV.COM” and “FASHIONBLOGGERSCONNECT.COM”.
SFFAMA is one of the top ticket sellers on Eventbrite. SFFAMA’s founder Owen Geronimo also won the coveted ‘Best Fashion Event Producer of the Year’ at 2010’s San Francisco Fashion Awards.
Gat-Decor - Passion (Celebrity Murder Party Remix) by Celebrity Murder Party
Source: owengeronimo.com
SFFAMA - The Year In Review: THE BEAUTY EXPO 2010
Find more photos like this on SFFAMA: Fashion For The People. Photography By: ALEX ALVARENGA, BARNEY CHEN, DEL GERONIMO, RON FULCHER, TED LOH, TERRENCE CAI
THE BEAUTY EXPO 2010. The First Annual “Beauty Expo” and “Top Stylist Competition”. Makeup stations provided by Pigment Cosmetics. Haistyling tips from Hairplay and Hairplay Products. PR/ Creative Director: Owen Geronimo. Produced By: SFFAMA
